Contact Glossary of Copywriting Terms Here are a list of terms you might come across when reading or studying copywriting, with definitions to help. Feel free to bookmark it so that you can refer to it as and when you need it! Above the Fold This is taken from newspaper days and refers to the part that would show on the front page of a newspaper above the fold line.
A judicious choice of words can result in the perfect punchline, an incisive aphorism, a moral tenet, or, as in the case of a haiku-beauty. Copyright laws disfavor protection for short phrases.
First, copyright will not protect an idea. Phrases conveying an idea are typically expressed in a limited number of ways and, therefore, are not subject to copyright protection. Second, phrases are considered as common idioms of the English language and are therefore free to all. So how many words do you have to string together before you get copyright protection?
Copyright disputes about short phrases end up clustering into three categories: This article will examine case law in each of these categories, and also look at the common defenses copywriting a phrase by those who appropriate a phrase or group of phrases.
Infringement requires access and proof of substantial similarity. Not all similarities, however, amount to infringement. Separated from the original work, common short phrases are usually unprotectable.
Similarly, if two legal publishers use similar subject headings, neither will be able to claim infringement on that basis alone. In short, sharing similar phrases, particularly common descriptive phrases, is usually not enough, by itself, to win a copyright claim.
Copywriting agencies combine copywriting with a range of editorial and associated services that may include positioning and messaging consulting, social media, search engine optimization, developmental editing, copy editing, proofreading, fact checking, layout . But unlike copyrights, trademark rights don't begin at the moment a word, symbol, or phrase is first scribbled on paper. Rather, trademark rights stem from the actual use of a distinctive mark in commerce. Protecting Your Phrase With a Trademark. Access the United States Patent and Trademark Office (USPTO) database to make sure nobody else has placed a trademark on the phrase in question. If there is already a trademark placed, you cannot file for a duplicate.
In order to stop an infringer, the author must either demonstrate that the phrases exhibit sufficient creativity, or that the taking of the phrases, along with other elements such as similar plot or characters, amounts to infringement.
Add to the confusion that every literary work is a mosaic of these literal and non-literal elements, and that each poached item has a value by itself and a value in relation to the rest of the work. In general, if an author can demonstrate a strong collection of similarities in plot, theme, characters and common phrases or dialoguea court will support a claim of infringement.
I like to drink and tell a dirty joke. This Court can add to that list without reservation smoking, gambling, loving, and telling dirty jokes.
There are many exceptions to these rules. In the case of advertising or label copy, for example, when more than the advertising phrases are borrowed, for example, layout or visual imagery, then a court may be much more likely to protect one advertiser from infringement by another.
Up in the sky! In a case involving the sale of busts of Martin Luther King, Jr. Perhaps swayed by the blatant commercial exploitation of Dr. But what if the phrase is the whole work? Will copyright ever protect it? Judge Frank determined that lack of originality, not brevity, is what prevents the separate copyrightability of a phrase.
This originality could be demonstrated by a phrase that was so idiosyncratic that its appearance in another work would preclude coincidence and, as an example, Judge Frank cited Edna St.
One example of the higher degree of creativity necessary for copyright protection is evidenced by Ashleigh Brilliant, the author of literary phrases sold on postcards and merchandise. The district court acknowledged that the phrases were distinguished by conciseness, cleverness, and a pointed observation, and ruled that they were protected by copyright.
However, arrangement of words is not the only means of demonstrating originality in a short phrase. Evidence of creativity also is demonstrated by the use of inventive words or language.
The first three defenses have already been discussed, above.Through this research, I’ve compiled a list of words and phrases used time and time again by the copywriting elite.
As a professional copywriter, freelance blogger, and online entrepenuer I've even used these exact words to successfully launch multiple online courses and teach over 30, students from around the world.
But unlike copyrights, trademark rights don't begin at the moment a word, symbol, or phrase is first scribbled on paper. Rather, trademark rights stem from the actual use of a distinctive mark in commerce. Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.
The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
"There's a great power in words," wrote Josh Billings, "if you don't hitch too many of them together." No doubt about it, a well-turned phrase can have a powerful effect on a reader.
A judicious. SEO Copywriting Because search engines love content, SEO copywriting is a skill for optimising website content so that it is more likely to be found in search engines. By carefully writing content that match the keywords your reader is looking for you can increase targeted traffic to your site.
Copywriting agencies combine copywriting with a range of editorial and associated services that may include positioning and messaging consulting, social media, search engine optimization, developmental editing, copy editing, proofreading, fact checking, layout .